Title: Vinyl Zoetrope
Client: MTV2 | Nexus Productions
Format: Promo

Worked with the stupidly talented Jim Le Fevre at Nexus on this little promo for MTV. It’s a variation on ‘persistence of vision‘ a term coined by the Belgian physicist and artist Joseph Plateau which describes the human’s ability to perceive a succession of single images as a single moving image ‘…using a record player and a camera to create a different kind of Zoetrope’. Think Jim now calls it a ‘Phonotrope’.